Nidhish, or NR as he is called in his circles, has been responsible for bringing concepts to life for clients spread across the automotive and aerospace industry. However, these folks were clients he worked for in his previous avatar as a software developer/analyst/manager and many other roles that he took on in his 17-year career in the Information Technology realm. With Cloud NR, he is living out his entrepreneurial ambitions.

Cloud NR is an entrepreneurial venture owned and operated by Nidhish. It was bootstrapped at Thrissur, Kerala in September 2021 and is aimed at bringing affordable utilities for people. Cloud NR owns few brands in various domains and the current focus is on "cellables". This brand deals with accessories related to mobile devices. The aim is to grow the brand awareness and forge partnerships with local vendors as much as possible. The company also plans to expand its brands to other domains like travel baggage and home utilities under different brand names.

The initial plan or phase 1 is to create a niche for ourselves by partnering with ecommerce websites like Amazon and Flipkart for the Indian market. Subsequent phases will follow.